Announcing The Quantified Communications Index


If there’s one trend prevailing in our work with Fortune 500 leaders, it’s that their audiences demand authenticity. We find ourselves deep in conversations about the pressures these execs face to perform authentically in front of a variety of audiences and live up to the evolving dynamics of what’s expected of them. It’s a well-known challenge among CEOs to promote their business and at the same time be authentic and vulnerable in front of an always expanding group of stakeholders.

But what about those rare leaders who rise above the pressure to spin or sugarcoat, and stay consistently authentic in front of all audiences? Today, we celebrate those leaders by publishing our first annual Quantified Communications Index recognizing the 20 most authentic CEOs in the Fortune 100

Header.pngThe list is based on a screen of Fortune 100 CEOs, who were assessed and scored based on a sample of their publicly available communication, using an objective methodology guided by both social science expert review and a machine learning based natural language processing model with audience paneling.

But enough with the buildup. Here are the ten most authentic CEOs in the Fortune 100:

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You can learn more about our methodology and findings, and see the other executives on the list here. (Spoiler alert: it includes the CEOs of Disney and State Farm but not Amazon.) We think there are lessons here for any leader who’s ever struggled to balance the simultaneous demands of promoting their profits and earnings to the Street, speaking openly about their political views, and offering total transparency to their employees. To learn those lessons, you might start by reading our profile of our number one CEO, Jamie Dimon of J.P. Morgan Chase.