Our Team

Executive Leadership

We are a team of experts who are passionate about behavioral science, data, AI, technology, experiential learning, and improving human performance. By combining our experience and expertise in these areas for our customers, we work together to unlock and elevate human potential.

Meet Our Team

Noah Zandan

Noah Zandan


Noah is the CEO and co-founder of Quantified, and a pioneer in applying behavioral science and AI to elevate human performance. Under Noah’s leadership, Quantified has become the global standard for developing people’s ability to thrive and excel professionally in a society where extraordinary skill development opens the doors to influence, connection, and success. Noah is a best-selling author of Insights into Influence and he has delivered main-stage TED and TED-Ed Talks with over 20 million views. Noah formerly specialized in quantitative analysis on Wall Street for Lehman Brothers, Deutsche Bank, and for Private Equity firm Brentwood Associates. He has an Economics degree from Dartmouth College and an MBA from Northwestern University’s Kellogg School of Management.

Erik Huddleston

Erik Huddleston


Eric is an active Board Member and leads our GTM strategy at Quantified. He is currently the CEO of Aprimo, a marketing automation company. He was previously the CEO of media analytics firm TrendKite, leading the company through a successful acquisition by Cision PR where he then served as President. Erik is an expert in early-stage company growth, go-to-market strategies, product development, and operational leadership. Before leading TrendKite, he ran Product for Sprinklr after the merger with Social analytics firm Dachis Group. Erik studied at the University of Texas at Austin in the Plan II Honors Program.

Peter Zandan

Peter Zandan, Ph.D.


Peter leads our data science efforts at Quantified. He is an entrepreneur and expert in the field of data science and analytics. Peter is an investor, board member, and executive advisor to numerous for-profit and not-for-profit organizations, and serves as Global Vice Chairman of Hill & Knowlton Communications Firm. Peter founded and was CEO of Intelliquest, a publicly-traded information firm. He also founded and was CEO of Zilliant, a pricing analytics firm. Peter has a Ph.D. in Evaluation Research and an MBA from the University of Texas, Austin.

Charla Kunkel

Charla Kunkel


Charla leads engineering development at Quantified, including our software platform, security, and artificial intelligence, and machine learning delivery. She brings over 20 years of experience in building SaaS software, enterprise analytics, and AI software. Before Quantified, Charla was Managing Director at Charles Schwab responsible for authentication for all of Schwab's lines of business, and held engineering leadership positions at Sogeti, Frog, Bluefly, and Dell.

John De Oliveira

John De Oliveira


John leads product, data, and AI at Quantified, including our artificial intelligence and machine learning platform. He brings over 20 years of experience in building enterprise analytics and AI software. Before Quantified, John was the VP of Product at Gro Intelligence, VP of Data Platform and Product at Trendkite (acquired by Cision) and held product leadership positions at Sprinklr, Dachis Group, and was the Executive Director of the Cyc Foundation.

Hallie Lynch

Hallie Lynch


Hallie brings over 10 years of experience in services, account, and relationship management across industries. Prior to joining Quantified, Hallie was in the Private Bank of J.P. Morgan. She loves working with executives, enterprises, and organizations to develop leadership and behavioral skills for today's business environment and workforce expectations. Hallie has a BA in English from Princeton University, and an MBA from the University of Texas, McCombs School of Business.

John McGrew

John McGrew


John brings over a decade of experience leading customer success and customer support teams to Quantified and our customers. He is sharply focused on ensuring enterprise clients realize convincing value and ROI. John most recently launched customer success at Accruent and Club OS. He holds a B.S. from TCU and an MBA from Arizona State University.


Craig Sciglimpaglia


Craig brings over 20 years of sales and sales leadership to Quantified and our customers. He's passionate about and has spent his career bringing AI SaaS Solutions to market that can impact organizational performance. Craig most recently was the Director of Strategic Accounts at AI Talent Marketplace Gloat and had sales management roles at HireVue and Skillsoft. Craig holds a B.A. from Southern Connecticut State University and is a board member at the FIONS Institute and Vistar Foundation.

Advisory Board Members

Lisa Shalett

Founder, Extraordinary Women on Boards, Previously a Partner at Goldman Sachs, as Global Head of Brand Marketing & Digital Strategy

James Pennebaker, Ph.D.

Head of Psychology Department at the University of Texas, a world-renowned researcher in computational linguistics

Mark Mckinnon

Chief Media Advisor to two U.S. Presidents, Creator of Showtime Series The Circus

Michelle Schumaker

VP of Go-To-Market Enablement at LinkedIn, Previously Head of Sales Strategy & Insights at Google

Ethan Burris, Ph.D.

Head Of Center For Leadership & Ethics, Management Department Chair, University of Texas, Google Scholar in People Analytics

Andreas Mueller

Former CIO of Novartis Pharma, driving transformation and scaling digital tech globally, especially for customer-facing teams

Mark Newman

CEO at Nomi Health. Previously founder and CEO of HireVue

Davis Masten

Chairman, Quantified Self Labs, Stanford Media-X

Brett Hurt

CEO and Founder, Data.World. Previously co-founded & led Bazaarvoice to IPO, founded & led Coremetrics to sale to IBM

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