The 2026 Pharma Field Readiness Playbook
May 1, 2026
How Bayer, Novartis, and Sanofi are using AI-powered coaching to certify reps at record speed — and prepare them for the conversations that matter.
HCP access has narrowed by 36%. In-person interactions have dropped 65%. Two of three drug launches underperform expectations. Training completion is a logistics metric. Field readiness is a performance metric. Bayer, Novartis, and Sanofi already rebuilt their programs for the second.
Learn from the best. Inside the playbook:
- The three forces rewriting pharma field readiness, and why roleplay, ride-alongs, and call recording can't absorb them
- Bayer: 500+ reps certified at a 97% mastery rate on a national franchise launch
- Novartis: new-hire certification cut from five weeks to two, without adding trainer capacity
- Sanofi: 100% of a 500-rep field force certified in five days for the RSV immunization launch
- Four design decisions behind every state-of-the-art readiness program, and three moves to apply them in yours
If you are rebuilding pharma readiness for 2026 launches, this playbook shows what good looks like, and what three top-20 teams did to build it.
Download the playbook to see the model behind three top pharmaceutical companies, and how to bring it into yours.
“The ability to scale training without sacrificing quality was a game-changer for us.”
— Peter Frank, Director, Cardio Renal and Women’s Health Franchise Training, Bayer
“Reps told us they felt more prepared walking into HCP conversations. They weren’t just certified—they were confident.”
— Kathy Driscoll, Associate Director, Brand Franchise Training, Bayer
“Quantified’s AI personas enabled us to scale our training without pulling people out of the field. Our learners loved how intuitive and customizable the tool was, and it became a key part of our accelerated training schedule.”
— Keenan Stare, Product and Disease Training Manager, Novartis
“Quantified’s AI-driven personas changed the game for us. The tool took our training to the next level and allowed our learners to engage with the material in a way that was natural and repeatable, without feeling the pressure of in-person assessments.”
— Keenan Stare, Product and Disease Training Manager, Novartis
“With Quantified we really felt that we found our solution.”
— Chrissy Richards, Director of Commercial Training, Sanofi
“It was super easy to use for the learners...the managers were able to start coaching right away.”
— Chrissy Richards, Director of Commercial Training, Sanofi
“It accelerated my learning significantly.”
— Learner, Sanofi
Industries
Use cases