AI Roleplay

The Best AI Roleplay
for Life Sciences Teams

Realistic practice for every HCP, payer, and launch conversation, scored against the messaging your MLR team already approved, with a team that builds and launches it with you.

The #1 Platform for Life Sciences and Regulated Industries
Novartis company logo with stylized flame and blue text.Johnson & Johnson logoSanofi company logo.Astellas company logo.Decibel Therapeutics logoBraeburn logoUCB logoTakedaVerity Pharmaceuticals logoSpok logo with stylized white text and a red circle featuring white abstract lines.Otsuka brand logo with a blue abstract shape above a smaller red circle and the word 'Otsuka' in white text.
Novartis company logo with stylized flame and blue text.Johnson & Johnson logoSanofi company logo.Astellas company logo.Decibel Therapeutics logoBraeburn logoUCB logoTakedaVerity Pharmaceuticals logoSpok logo with stylized white text and a red circle featuring white abstract lines.Otsuka brand logo with a blue abstract shape above a smaller red circle and the word 'Otsuka' in white text.

Realistic Practice

Conversations That
Feel Like the Real Thing

Reps practice against personas tuned to your field: the specialist who questions the data, the payer who pushes on access, the committee that wants a different answer from each person in the room. Realism is the starting point. The value is a persona you can turn into any role your reps need to face.
Sub-second response latency, so the conversation flows like a real one
Avatars that see and respond to your visual aids
Practice in 40+ languages, on desktop or mobile
Scored against your own approved criteria and exemplars
Pharma sales rep practicing an HCP conversation with an AI roleplay persona in her office

Across Quantified Customers

Readiness You Can Measure

6×
More rep practice
40%
Reduction in time to readiness
+19%
Increase in good selling outcomes
Quantified is used by 55,000+ field reps at 30+ enterprise customers, including more than 10 of the top global pharmaceutical companies.
Gallery of AI roleplay personas, including physicians, payers, and other life sciences stakeholders

Personas

Personas
Tuned to Your Market

Quantified personas reflect the customers your reps actually call on: HCP archetypes by specialty and prescribing pattern, formulary committees, hospital procurement, and payer reviewers. Each persona carries the objections your reps hear most, so objection handling is built into the same scenario, not a separate exercise.

Practice against HCP archetypes tuned to specialty and prescribing pattern
Surface the objections your reps hear most, by product and indication
Add payer, formulary, and procurement personas as access strategy evolves
Expand the persona and objection libraries on demand, no re-authoring needed

Compliance Built In

Practice the Messaging
Compliance Already Approved

General-purpose roleplay tools score how a rep sounds. Quantified also scores whether they stayed on-label. Compliance reviewers see adherence patterns across teams and products instead of reading transcripts, and every certification leaves a record they can stand behind.
Every session scored against your MLR-cleared claims and on-label language
Off-label language is flagged
Nine pre-built rules across claims, safety, and conduct
An audit-ready record of every session: claims, flags, scores, and timestamps
Scoring updates when labels or approved messaging change
Rep practicing approved messaging while Compliance AI scores the session against MLR-approved content
Quantified customer success team planning an AI roleplay rollout with a commercial training lead

Services and Success

A Team That
Gets You to Launch Day

Software alone doesn’t certify a field force. Quantified’s team builds alongside yours, from the first persona to the last rep certified. Our white-glove services come standard, not something you pay extra for.
“Quantified’s team worked hand-in-hand with us to create a seamless experience, from custom rubrics to ongoing support during live rollouts.”
Keenan Stare, Product and Disease Training Manager, Novartis
Keenan Stare
Product and Disease Training Manager
Novartis logo
01

Built From Your Approved Content

Our team turns your MLR-approved content into personas, scenarios, and rubrics, and Self-Authoring lets your trainers build and update them in days.

02

Calibrated to Your Definition of Good

Rubrics are built with your trainers and exemplars, so scores match how your best people grade.

03

Ready on Approval Day

For a new indication, we build from the draft content submitted for review, then turn final changes around within 24 hours of approval.

04

Supported Through Rollout

Hands-on support during live rollouts, and a success team that stays with you after launch.

AI Roleplay Pilot Kit

Plan Your First
AI Roleplay Pilot

A pilot rarely stalls on the technology. It stalls on decisions that were not made at the start. The kit walks your team through all five, with six working tools: a use-case worksheet, an annotated HCP scenario, a vendor scorecard, a stakeholder checklist, a six-week plan, and go/no-go criteria.
01
The use case
Which team, which conversation, which deadline?
02
The scenario
What does good practice look like for our reps?
03
The yardstick
How will we judge the pilot, and any vendor in it?
04
The sign-offs
Who needs to say yes, and what will they ask?
05
The plan
Who does what, week by week?
AI Roleplay Pilot Kit pages, including the pilot plan, scorecard, and go/no-go criteria

Proven in the Field

Launch Faster and
Enter the Field Ready

Pharma rep in conversation with a physician in a clinic lobby
Sanofi logo
Launch Certification
100%
of a 500-rep field force certified in a five-day window, with four trainers
Read the story
Sales rep practicing an AI roleplay certification on a laptop
Bayer logo
Launch at Scale
97%
mastery rate: 500+ reps certified across 4,500+ practice sessions
Read the story
Rep reacting to passing a launch certification at her desk
Novartis logo
Onboarding
95%
first-time pass rate across 150+ sales specialists onboarded
Read the story
Reps told us they felt more prepared walking into HCP conversations. They weren't just certified—they were confident.
Kathy Driscoll, Associate Director, Brand Franchise Training, Bayer
Kathy Driscoll
Associate Director, Brand Franchise Training, Bayer
It was super easy to use for the learners...the managers were able to start coaching right away.
Chrissy Richards, Director of Commercial Training, Sanofi
Chrissy Richards
Director of Commercial Training, Sanofi

AI Roleplay FAQ

Questions We Hear Most

What Is AI Roleplay for Pharma Sales?

AI roleplay lets reps practice high-stakes conversations with lifelike HCP, payer, and buyer personas and get scored feedback right away. Quantified’s AI Roleplay is built for life sciences: scoring is grounded in your MLR-cleared messaging and approved criteria, and every session produces an audit-ready record.

How Long Does It Take to Build Scenarios?

Self-Authoring turns content you have already approved into roleplays, rubrics, and coaching paths in days, with MLR review as a structured workflow step. For a new indication, Quantified builds from the draft submitted for review and turns final changes around within 24 hours of approval.

Is This Used to Grade or Surveil Reps?

Visibility is configurable: cohort, individual, or both, the customer’s choice. Practice is a judgment-free space for every rep to build confidence and show progress.

Can We Start With Roleplay and Add More Later?

Yes. Quantified AI Roleplay includes AI Roleplay, Self-Authoring, Compliance AI, and Reporting. Because every capability runs on the same platform, you can add more later without rebuilding scenarios or reconfiguring integrations.

How Does Quantified Keep Practice On-Label?

Every session is scored against your MLR-cleared claims and on-label language, using nine pre-built rules across claims, safety, and conduct. Off-label language is flagged, and scoring updates when labels or approved messaging change.

Will It Feel Like Talking to a Robot?

No. Personas respond with sub-second latency, raise the objections your field actually hears, and are scored against your own criteria rather than a generic rubric.

Is It Secure?

Quantified runs on a fine-tuned private model with an MLR-aware governance layer and pharma-grade security. It is SOC 2 Type II compliant, and customer data is never used to train public models.

Get Started

A Demo Built
on Your Approved Content

Bring your launch, your approved messaging, and the
objection your reps hear most. We’ll run it in AI Roleplay.