About Quantified

Building Better Performance
One Conversation
at a Time

Quantified combines behavioral science, AI, and enterprise technology to help people practice, prepare, and perform at their best. Today, the world's leading life sciences companies use our AI Sales Coaching Platform to build more capable, confident, and ready commercial teams.

A male hospital staff member in a blue shirt and tie holding a tablet talks to a female doctor wearing a white coat and stethoscope in a modern hospital lobby with seating and reception desk.
2012
Founded on behavioral science. AI Roleplay in market since 2022.
10
Of the world's top pharmaceutical companies trust Quantified.
Inc. 5000, 2025 and 2026. #108 among the fastest-growing AI companies in the country.
SOC 2
Type II compliant
Trusted by the World's Largest Life Sciences Companies
Johnson & Johnson company name in white text on a transparent background.Novartis logo with a stylized flame symbol to the left of the company name in white text on a transparent background.SanofiTakeda logo.Astellas company logo with a stylized star symbol to the left of the text.Otsuka brand logo featuring a stylized bulb or balloon icon followed by the text 'Otsuka' in lowercase letters.Alnylam Pharmaceuticals logo with stylized white emblem and text on black background.Braeburn brand logo featuring a stylized lowercase 'b' symbol next to the text 'braeburn' in lowercase letters.Decibel Therapeutics logo with stylized abstract emblem to the left of the company name in white on black background.Vera Therapeutics wordmark logo with a diagonal line cutting through the letter e.
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Our Story

Built on the Science of How People Actually Get Better

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Quantified is the AI Sales Coaching Platform for life sciences and regulated commercial teams. It began in 2012 with a measurable question: what separates a communicator people trust from one they do not? Years of behavioral science, data, and human performance research answered it.

In 2022 that work entered the market as AI Roleplay, giving reps a realistic way to practice high-stakes conversations, get objective feedback, and try again. It was the pivotal year: practice at scale stopped being theoretical, and everything we have built since grew from what customers did with it.

People get better when they can practice, receive useful feedback, and try again. Commercial organizations have always known this. The constraint was never belief. It was scale: managers can observe only so many conversations, and a certification captures a single moment in time.

AI changed what is possible. Today, practice, feedback, coaching, and reinforcement run continuously across the rep lifecycle, personalized to the individual and connected to the standards of the organization. That is the AI Sales Coaching Platform: making better performance something organizations can build continuously, not measure occasionally.

Our Story

Better Coaching Should Lead to Better Outcomes

More rep practice and preparation
40%
Faster time to readiness
+19%
More good selling outcomes

Our Story

"The continuous, personalized coaching model that Quantified is bringing to market is the right architecture for our reps, our managers, and our compliance teams to work from a shared foundation, before, during, and after the conversations that matter most."

Lisa Sims, Executive Director, Learning Strategy & Operations, Novartis
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Enterprise adoption
Trusted across leading global pharmaceutical organizations.
Proven outcomes
Measurable improvements in practice, readiness, and selling performance.
Built for governance
SOC 2 Type II, MLR-aware controls, and audit-ready records.
Recognized growth
Inc. 5000 in consecutive years.

What Makes Quantified Different

Roleplay Is a Moment. Development Is a System.

Generating an AI roleplay has become common. Connecting it to what happens next has not.

Quantified ties what happens during practice to readiness coaching, reinforcement, manager action, compliance visibility, and performance insight. One platform, one Adaptive AI engine, one shared set of standards.

Technology should make every person in the system better at their job.
  • Practice informs coaching
  • Coaching identifies what needs reinforcement
  • Readiness is demonstrated through behavior, not just completion
  • Field signals help shape what comes next
  • Leaders gain a consistent view across the cycle
Reps get more coaching.
Managers know where to focus.
Leaders know whether their teams are ready.

What Makes Quantified Different

Built for Regulated Industries Not Adapted to Them

Life sciences commercial teams do not have the luxury of separating performance from compliance. Reps need to communicate complex information clearly, respond naturally to difficult questions, and stay within approved messaging. And organizations need confidence that the AI supporting them operates within the same standards.

Our Adaptive AI runs on a fine-tuned private model built for regulated commercial conversations. An MLR-aware governance layer evaluates performance against approved content. Every interaction can produce an audit-ready record. Compliance is not something we added to make a general-purpose AI tool work in life sciences. It is part of the architecture.Life sciences commercial teams do not have the luxury of separating performance from compliance. Reps need to communicate complex information clearly, respond naturally to difficult questions, and stay within approved messaging. And organizations need confidence that the AI supporting them operates within the same standards.

Approved-Content Grounding
Scenarios and scoring run against your approved library, not a generic model's idea of your product.
MLR-Aware Governance
Review and approval fit the process you already run, rather than working around it.
Fine-Tuned Private Model
Your content and your sessions are not training a general-purpose model.
Security and Auditability
SOC 2 Type II since June 2026. Every session produces a record, with visibility you control.

The Quants

The People Behind Quantified

Building technology that helps people improve takes understanding both sides of the equation. Our team brings together expertise across artificial intelligence, behavioral science, commercial performance, life sciences, and enterprise technology.

We build Quantified for organizations that expect more from AI, and for people who want to get better at what they do.

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Leadership

Noah Zandan
CEO & CO-FOUNDER

Noah is the CEO and Co-Founder of Quantified, and a pioneer in applying behavioral science and AI to elevate human performance. Noah is a best-selling author of Insights into Influence and he has delivered main-stage TED and TED-Ed Talks with over 20 million views. Noah formerly specialized in quantitative analysis on Wall Street for Lehman Brothers, Deutsche Bank, and for Private Equity firm Brentwood Associates. He has an Economics degree from Dartmouth College and an MBA from Northwestern University’s Kellogg School of Management.

Scott Smith
CHIEF TECHNOLOGY OFFICER

Scott leads technology at Quantified, including our software platform, infrastructure, security, and AI. He brings over 20 years of experience in building B2B SaaS products. Before Quantified, Scott was the CTO at Learn In and Degreed, VP of Engineering at Front Porch, and bootstrapped, created, and grew CoderBits, a successful startup focused on identifying and validating software developers’ skills, which was acquired by Appirio.

Sharon Roth
VP OF PRODUCT

Sharon is a dynamic and visionary Product Leader with a proven track record of driving product strategy and innovation across the tech and healthcare sectors. Sharon's background ranges from founding a healthcare startup to leading product management at AI-driven Master Data Management solution Tamr and E-Learning provide Honor Education. She brings a unique blend of AI/ML/LLM experience with a data centric and workflow-design centric mindset. Sharon has a BSE in Bioengineering from the University of Pennsylvania.

Wayne St. Amand
CHIEF MARKETING OFFICER

Wayne is a proven go-to-market leader with deep experience helping technology companies scale revenue, sharpen positioning, and enable sales teams to win complex deals. He has led marketing and GTM strategy across AI, analytics, and enterprise software, driving growth through a disciplined blend of demand generation, brand building, and product marketing. At Quantified, Wayne focuses on translating AI innovation into clear market leadership and category-defining customer value. He holds a B.S. in Mass Communications and Marketing from Boston University.

Megan Costello
VP OF CUSTOMER SUCCESS

Megan brings more than 20 years of experience leading teams in high-growth, B2B SaaS companies to her role as Vice President of Customer Success at Quantified. She is passionate about helping enterprise customers adopt new technologies through trust-building and thoughtful collaboration. Before Quantified, she was COO at Hyka Health and Fulcrum Workforce Solutions (now Bench Talent) and held Customer Success leadership and Strategy roles at UpMetrics, Panorama Education, and Crimson Hexagon (now BrandWatch).

George Donovan
CHIEF REVENUE OFFICER

George is a growth-focused Chief Revenue Officer with a record of scaling B2B SaaS revenue while building resilient, high-retention cultures. At Allego, he grew ARR from under $4M to over $40M across nearly eight years while maintaining 93% customer retention. Before Allego, George was Chief Sales Officer at Compete, where he scaled the business from $30M to $120M, and spent nearly a decade as Principal Owner and CEO of Sandler Training. At Quantified, he leads revenue strategy with a focus on disciplined, profitable growth and the cultural foundations that retain top talent and customers.

Board and Advisors

Erik Huddleston
EXECUTIVE BOARD MEMBER

Eric is an active Board Member and provides strategic insights into our GTM strategy at Quantified. He is currently the CEO of Aprimo, a marketing automation company. He was previously the CEO of media analytics firm TrendKite, leading the company through a successful acquisition by Cision PR where he then served as President. Erik is an expert in early-stage company growth, go-to-market strategies, product development, and operational leadership. Before leading TrendKite, he ran Product for Sprinklr after the merger with Social analytics firm Dachis Group. Erik studied at the University of Texas at Austin in the Plan II Honors Program.

Peter Zandan, Ph.D.
EXECUTIVE CHAIRMAN / CHIEF DATA SCIENTIST / CO-FOUNDER

Peter is our Executive Chair and leads our data science efforts at Quantified. He is an entrepreneur and expert in the field of data science and analytics. Peter is an investor, Board Member, and Executive Advisor to numerous for-profit and not-for-profit organizations, and serves as Global Vice Chairman of Hill & Knowlton Communications Firm. Peter founded and was CEO of Intelliquest, a publicly traded information firm. He also founded and was CEO of Zilliant, a SalesTech firm acquired by Madison Dearborn Partners. Peter has a Ph.D. in Evaluation Research and an MBA from the University of Texas, Austin.

Thomas Babcock
EXECUTIVE BOARD MEMBER

Thomas is the Co-Founder and Managing Partner of investment firm Trestle Partners. Thomas has 14 years of relevant SaaS investing and investment banking experience. He has sat on the board of Marsello, Ecwid, Pathgather (acquired by Degreed) and Glia. Before Trestle, Thomas was a Director at Grassy Creek Ventures, a single family office focused on direct private investments. Thomas began his career at Credit Suisse and Barclays. He received his BA from Wake Forest and his MBA from the Darden School of Business.

Mark Chakravarty
ADVISOR

Mark led the Global Pharma Communications and Advocacy function on Novartis’ global Pharma Executive Committee and is in his second term on the UK National Institute for Health and Clinical Excellence’s appeal panel.

Brett Hurt
ADVISOR

CEO and Founder, Data.World. Previously co-founded & led Bazaarvoice to IPO, founded & led Coremetrics to sale to IBM.

Michelle Schumaker
ADVISOR

VP of Go-To-Market Enablement at LinkedIn. Previously Head of Sales Strategy & Insights at Google.

Andreas Mueller
ADVISOR

Former CIO of Novartis Pharma, driving transformation and scaling digital tech globally, especially for customer-facing teams.

Mark Newman
ADVISOR

CEO at Nomi Health. Previously founder and CEO of HireVue.

Careers

Come Build the Standard for Human Performance

We are hiring across AI, product, engineering, and customer teams. If you want your work measured by whether people actually get better, we should talk.

See Open Roles
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The Best Use of AI Is to Make People More Capable

AI is changing how work gets done. We believe its greatest value is not simply doing more of the work for people. It is helping people become more capable, more prepared, and better at the work that still depends on them.

That is what we are building Quantified to do.

Common Questions

Frequently Asked Questions

Still have a question? Talk to our team.
What Does Quantified Do?
Quantified is the AI Sales Coaching Platform for life sciences and regulated commercial teams. One Adaptive AI engine connects practice, coaching, certification, authoring, compliance, and performance insights across the rep lifecycle, so development is continuous rather than event-driven.
How Is Quantified Different From an AI Roleplay Tool?
Roleplay is one capability inside the platform. Quantified also covers readiness and certification, continuous and adaptive coaching, coverage into the field, approved-content governance, and the reporting leaders use to see readiness across a team. Generating a roleplay has become common. Connecting it to what happens next has not.
When Was Quantified Founded?
Quantified was founded in 2012 by Noah Zandan and Peter Zandan, building on years of behavioral science and communication measurement. Its AI Roleplay product entered the market in 2022, and today Quantified is the AI Sales Coaching Platform for life sciences and regulated commercial teams.
Is Quantified SOC 2 Compliant?
Yes. Quantified has been SOC 2 Type II compliant since June 2026. The report is available through our trust center on request.
What Industries Does Quantified Serve?
Pharmaceuticals, biotech, medical device, and diagnostics are the core, alongside financial services, insurance, and other regulated commercial organizations.