How to Approach Evaluating Sales Training Programs

Every sales team requires a reliable sales training program to help improve skills and abilities. However, many companies don’t use the right programs or adequately evaluate their effectiveness. This prevents sales teams from reaching their full potential and limits their success. Evaluating sales training programs will give you a clear idea of how much they’re helping or hindering your teams. The key is knowing how to evaluate these programs and choose the right one for your business.

Keys for Building and Improving a Culture of Sales Training

No matter how you approach your sales training process, the goal remains the same: build a company culture of efficient self-management towards the company’s goals. Doing so requires conditioning your sales team in a consistent way that makes them confident they are being led to ever-increasing performance during their sales calls, and one thing that unites any sales team the most is the training they believe in. So far, traditional sales training systems are either overly focused on hard skills, thinking them easier to measure, or on soft skills in vague and subjective ways.

Guide to Hiring a Sales Manager in 2024

In 2024, the market is evolving rapidly, making it crucial for organizations to adapt their hiring strategies. Finding the right sales manager is more important than ever to ensure your sales team performs at its best and stays ahead of the competition.

Selling the Importance of Sales Training to the Exec Team

Sales leaders are often in a difficult situation. You must keep yourself and the team up-to-date with new product releases and features to close more sales, yet you can’t afford to lose time with training. Sales reps also struggle to remember the information they learn. According to Gartner, sales reps forget up to 70% of what they learn within a week of training. Moreover, 87% forget within a month.

How to Plan Out Your Sales Training Program Schedule

Any organization committed to staying competitive and winning business must invest in sales team training. Today’s sales reps must be experts in what they do to impress customers who are more informed than ever. Buyers no longer settle for basic product details and standard sales pitches. They want partners in the sales process— people who understand their needs.

Sales Managing vs. Training vs. Coaching: What’s the Difference?

This content outlines the differences between sales management, training, and coaching, highlighting how each plays a critical role in developing a high-performing sales team. Sales management focuses on overseeing daily operations and hitting targets, while sales training equips reps with new skills and knowledge. Sales coaching, on the other hand, is an ongoing, one-on-one process aimed at continuous skill improvement.

The Buyers Guide to Supercharging your Pharma Field Force Sales Performance

For Pharma, the pandemic touched and disrupted every part of the business and created a unique challenge for the field force.

Sales Readiness Checklist

Quantifying Potential – How Simple Changes in Communication Behaviors Can Dramatically Improve Sales Performance

As a sales leader, your primary focus is ensuring your sales team closes deals. In recent pandemic times, your reps may have faced significant challenges in regard to the way they have to communicate with your customers and prospects. Having to utilize a camera and a technological interface in each conversation has tested all of our abilities as sellers.

9 Must-Have Communication Skills for Sales Representatives in 2022

There is no doubt that selling changed forever following the pandemic. And when the channels change, the critical skills for sales representatives also change. Although some skills like adaptability remain over time, others – perhaps overlooked and difficult to measure in the past – have taken center stage when we analyze high-performing individuals and teams.

How to Select the Best AI-Powered Sales Training

Technology, specifically artificial intelligence (AI), could be the ally you need to create effective training and coaching experiences at scale for your sales representatives. Even though not all AI sales training solutions perform the same, the power of AI will undoubtedly lead to better results for both individuals and teams.

The Challenge of Growing Pharma Sales

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”