5 Key Questions for Measuring Sales Enablement
One of the best approaches for ensuring more consistent progress with sales enablement efforts is to set KPIs (key performance indicators). You can then set goals, establish how to measure your pursuit of those goals, and have robust historical data to gauge moment-by-moment growth and trend lines. Whether you combine this tried and true approach with SMART goals — specific, measurable, achievable, relevant, and time-bound — or take a different approach, it’s essential to measure your sales enablement initiatives from multiple angles to get the most accurate view. According to research from Gartner, measuring seller behaviors, not conventional conversion statistics, can give you the best insights.
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