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Is Siri the Perfect Voice?
Last week, voice actor Susan Bennett came forward as the voice of Siri, Apple’s voice-activated virtual “assistant”. Bennett says that…
Read MoreNot All Tweets Are Created Equal: What Language Makes Tweets Matter Most?
There is no denying the growing power of Twitter. More than 200 million monthly active users send out 200 billion…
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Is Tim Cook a Better Presenter than Steve Jobs?
Steve Jobs was known as one of the most charismatic public speakers in history. He successfully created such a buzz…
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The Yelp Review Filter is Broken
It is no secret that user reviews greatly influence consumers’ purchasing decisions. According to a study from Harvard Business School,…
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How to Spot a Fake Online Review
In last week’s blog post, we revealed whether positive or negative user reviews matter more to potential customers. This week,…
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User Review Analytics – Part 1: Are Positive or Negative User Reviews More Influential?
How important are user reviews? Do positive or negative reviews matter more? And which reviews are more influential – rants…
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Stand Up Straight? Our New Research on Posture and First Impressions
We’ve discussed how Your Body Language Shapes Who You Are in a previous blog post, presenting research from Harvard’s Amy…
Read MoreWSJ: Mastering Art of Conveying Confidence
The following is an article from the Wall Street Journal, covering how to use body language to convey confidence, including…
Read MoreEngage, Don’t Perform: How do you Measure Authenticity?
Do you know that feeling you get when you’re watching a speaker and you’re not convinced they really believe what…
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