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Is Tim Cook a Better Presenter than Steve Jobs?
Steve Jobs was known as one of the most charismatic public speakers in history. He successfully created such a buzz…
Read MoreThe Yelp Review Filter is Broken
It is no secret that user reviews greatly influence consumers’ purchasing decisions. According to a study from Harvard Business School,…
Read MoreHow to Spot a Fake Online Review
In last week’s blog post, we revealed whether positive or negative user reviews matter more to potential customers. This week,…
Read MoreUser Review Analytics – Part 1: Are Positive or Negative User Reviews More Influential?
How important are user reviews? Do positive or negative reviews matter more? And which reviews are more influential – rants…
Read MoreStand Up Straight? Our New Research on Posture and First Impressions
We’ve discussed how Your Body Language Shapes Who You Are in a previous blog post, presenting research from Harvard’s Amy…
Read MoreWSJ: Mastering Art of Conveying Confidence
The following is an article from the Wall Street Journal, covering how to use body language to convey confidence, including…
Read MoreEngage, Don’t Perform: How do you Measure Authenticity?
Do you know that feeling you get when you’re watching a speaker and you’re not convinced they really believe what…
Read MoreColor Psychology – What Colors Make Great Presentations?
In the branding world, color psychology is frequently fussed over, but seldom understood in a concrete way. That’s because, like…
Read MoreAudiences are Selfish – Give them Empathy
Audiences are selfish. Listeners care about themselves. Viewers want to be entertained. Meeting attendees care about what the content means…
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