Warren Buffett

Reading between the lines of Berkshire Hathaway’s 2015 shareholder letter

On Saturday, Warren Buffett released his much anticipated 2015 letter to Berkshire Hathaway’s shareholders. After the release, Fortune noted with some surprise that, despite the market’s rocky year and Buffett’s history of offering reassuring communication in such times, the CEO remained “silent on stocks” in this year’s letter.

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3 myths about content optimization

Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores. At Quantified Communications, we use the term a little differently—more in the way an editor might discuss a manuscript. For us, content optimization refers to refining your communications—earnings calls, executive keynotes, website content—to ensure your…

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average SP500 earnings call

Influencing investor sentiment: Do companies communicate differently whether they meet or miss earnings?

Congratulations! Your company beat the consensus estimates this quarter. Should your investor relations team encourage executives to exude confidence when delivering results on the earnings call? Or perhaps you didn’t perform as well as expected, missing estimates instead. How far will confidence get you in increasing investor sentiment when results fall short? Can you salvage…

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earnings call language ruth porat

Want investors to fall in love with your CFO?

Fortune recently noted that investors and analysts alike have praised Alphabet’s CFO, Ruth Porat, for her performance on the newly formed holding company’s first earnings call. What about her style made her performance so notable? And what traits could other CFOs use to help them have even better discussions with their investors and analysts?

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