CEO Authenticity Ranking

We analyzed the communication skills of every Fortune 100 CEO and identified the 20 most authentic leaders.


chase logo 200x200

Jamie Dimon


ATT logo 200x200

Randall Stephenson


Pepsico logo 200x200

Indra Nooyi


Oracle logo 200x200

Mark Hurd


Berkshire Hathaway

Warren Buffett


3M logo 200x200

Inge Thulin


apple logo 200x200

Tim Cook


Dow Chemical Company logo 200x200

Andrew Liveris


Alphabet Inc logo 200x200

Larry Page



Satya Nadella


IBM logo 200x200

Ginni Rometty


state farm logo 200x200

Michael Tipsord


New York Life logo 200x200

Ted Mathas


American Express logo 200x200

Kenneth Chenault


time warner cable logo 200x200

Jeff Bewkes


General Dynamics logo 200x200

Phebe Novakovic


Best Buy logo 200x200

Hubert Joly


Johnson  Johnson logo 200x200

Alex Gorsky


Disney logo 200x200

Bob Iger


Humana logo 200x200

Bruce Broussard

Client Stories

“Our client wanted the prepared remarks section of its earnings calls to match the more natural tone of the Q&A. We provided data-driven recommendations to help the scriptwriter craft remarks that more closely aligned with the CFO’s personal voice, resulting in a clearer, more engaging earnings call. Investors appreciated the improvement.”

Fortune 50 Technology

"Our client wanted to proactively improve its communications to boost financial media sentiment. We ran a sentiment and topical analysis of the client’s media coverage to help identify reporters who were bullish on the industry. Empowered with our data, the client was able to target the right reports and increase media sentiment by over 20%."

Fortune 40 CPG

"As a new CFO prepared for her first earnings call, we analyzed her public speaking skills compared to her predecessor and her primary competitors. We armed the CFO with the data and rehearsal preparation necessary to make her first call resonate, helping her earn investors’ and analysts’ trust right away."

Fortune 500 Financial Services

"Our client hired an agency to conduct a major brand refresh, and wanted objective data on the consistency of its communications across European markets. Our analysis identified specific opportunities to better align core themes and increase the brand’s credibility by ensuring audience perception matched the company’s intended message."

Fortune 20 Financial Services

"Our client wanted to make its CSR reporting more accessible. Based on our analysis of thousands of CSR communications, we identified key language and distribution trends to help our client optimize its CSR reporting across all channels and for all readers, enhancing the company’s reputation with investors and customers alike."

Fortune 1000 Technology

"Our client was refreshing its website to make it look and feel less like a startup and more like an established, public company. We benchmarked our client’s web content against its competitors’ and identified development recommendations to ensure investors and customers would perceive the brand to be the most innovative company in the industry."

Tech startup preparing to IPO