Political Communication
In a Political Game All About Storytelling, Which Candidate is Using Narrative to Get Ahead?
Think back to our most recent presidents. What do you recall about their campaigns? How did they win our nation’s votes? Was it their policies? Their parties? Their commercials? According to Mark McKinnon, chief strategy and media advisor to a former US president, and producer of the Showtime hit “The Circus,” it was their stories.
Read More
How Trump’s campaign language is breaking the political model
Trump may stand at the head of the GOP class with his delegate count, but from a communications perspective, he’s hard to pin down.
Read More
Using Vocal Analytics to Measure Clinton’s Voice after 9 Months on the Campaign Trail
Is Clinton starting to speak more like Sanders?
As the remaining presidential hopefuls geared up for today’s New Hampshire primary, Hillary Clinton seemed to be taking a page out of Bernie Sanders’ book, fueling her arguments to voters with the populist rhetoric her opponent has traditionally delivered.
Read More
Analytics say: Head-to-head with Rubio, Cruz’s language fails to build trust
Last weekend’s political polls unveiled a surprise adjustment to GOP candidates’ standings: Ted Cruz’s favor among Republican voters has skyrocketed. CNN’s poll lists him in second place, with 22% support just short of Trump’s 27%. But he’s taken the lead in Iowa, with the Des Moines Register reporting Cruz is the favorite among 31% of…
Read More
Deconstructing Carson’s nose dive
According to the December 2015 CNN/ORC Poll, Ben Carson has dropped a hefty eight points since the mid-October poll, and there are plenty of theories out there for the downturn in his polling numbers. One theory is that the drop is due to questions about the accuracy of his biography (Politico). Others have suggested that…
Read MoreDebate Analytics: Clinton the clear winner, but not perfect
If the GOP debates can be compared to a boxing match, the first Democratic debate was more like a jovial dinner party with old college friends (and maybe one guy who drank too much).
Read More