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Revamping Pharma Sales Force Effectiveness Metrics

Why Pharma Sales Force Effectiveness Metrics Changed In general, traditional pharma sales force effectiveness metrics cover reach and frequency, self and manager assessment of good selling outcomes, and prescription data (total prescriptions (TRx) and new-to-brand (NBRx)). Sales effectiveness measures whether a sales process can grow company revenue and satisfy customers at the same time. It…

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What Are the Best Pharmaceutical Sales Coaching Tools?

Why Using Pharmaceutical Sales Coaching Tools Motivates Reps It may be no secret to you at this point that your sales reps face more challenges than ever before. Virtual customer calls imposed a whole new set of hurdles that you and your team can only overcome with the right pharmaceutical sales coaching tools.  A recent…

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Top Pharmaceutical Sales Rep Tips

The Case for Pharmaceutical Sales Rep Tips in a Virtual Age Applying specific pharmaceutical sales rep tips for virtual times is a must. Traditional coaching practices and motivational techniques may not be as effective for your field force today. They need to develop strong empathy and connection, even more now, at a time when healthcare…

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How Are Data and AI Enhancing Pharmaceutical Field Forces?

A year after the pandemic forced pharma reps to switch suddenly from in-person to virtual sales calls, sales teams across the pharmaceutical industry are considering how to move back to in-person promotion. As the first wave of the pandemic peaked, in-person selling dropped to just 8% of all promotional activity. The good news, according to…

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