corporate communications
The Power of Emotional Contagion
Have you ever had the sense that moods are contagious? Have you noticed that one person’s bad mood can bring down a whole group or, the opposite, one member’s excitement can ripple throughout the entire team?
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The Future of Human Communication: How Artificial Intelligence Will Transform the Way We Communicate
It’s only a matter of time until Artificial Intelligence is a decision maker in every workplace.
Read MoreHow communication analytics can speed up corporate decision making
In a world where business initiatives are taking longer than ever to implement, data-driven communications analytics can help counter the corporate crawl.
Read MoreHow Vocal Analytics Help Speakers Improve their Performance
What are vocal analytics? A large part of our communication analytics offering is related to making sure your content is best-in-class. However, there’s another component to our work, and that’s making sure your spoken delivery does that content justice. Our vocal analytics offer a data-driven measurement of your vocal techniques (volume, pitch, variation, etc.) as…
Read MoreHow content optimization can improve your brand language
What is content optimization?
Read More3 myths about content optimization
Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores. At Quantified Communications, we use the term a little differently—more in the way an editor might discuss a manuscript. For us, content optimization refers to refining your communications—earnings calls, executive keynotes, website content—to ensure your…
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Cloudy admissions: Analyzing Volkswagen’s crisis communications
When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”
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The expanding role of the Chief Communications Officer
In today’s competitive landscape, business transformations must be closely linked with communication strategies in order to be effective. Korn Ferry, the world’s largest executive search firm, completed a survey that found Fortune 500 Chief Communications Officers (CCOs) have increasingly prominent roles and rising leadership expectations; in fact, 67% of respondents said that a strategic mindset…
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