Video: The Science of Persuasion

Did you know there are six scientifically validated principles that explain how you be more persuasive?

Dr. Robert Cialdini, an expert in the field of influence and persuasion, is the author of a book called Influence: The Psychology of Persuasion.

In his book, Dr. Cialdini provides the 6 principles:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

The book is excellent, and to provide a summary, here’s a wonderful 12 minute video narrated by the author that explains the six scientifically validated principles of persuasion and provides examples.