Quantified Communications Top 10 Financial Spokespeople Ranking

After analyzing the 120 top financial communicators from 60 leading asset management firms, the following 10 spokespeople rose to the top due to their impact and communications effectiveness: Richard Davis (US Bancorp), Michael Mauboussin (Legg Mason), Sandy Lincoln (BMO Harris), Joseph Keating (RBC), P. Brett Hammond (TIAA Cref), Lisa Shallet (Merrill Lynch / BofA), Sam Peters(Legg Mason), Gary Parr (Lazard), Richard Hoey (BNY Mellon), Gus Sauter (Vanguard)

Our methodology was incubated and tested at Northwestern University’s Kellogg School of Management with the support of interdisciplinary faculty members. The ranking measures the communication effectiveness of the most visible financial services spokespeople from leading asset management firms, based on publicly available media appearances on major financial news services, as rated by panels of expert communications coaches and high-net-worth investors. The final scores are generated by a composite weighted analysis of three distinct measures of impact and 28 communications factors.