storytelling
QC’s Favorite 2018 Commencement Speeches
At Quantified Communications, one of our favorite things about spring is commencement season. Every year in May and June, we get to enjoy a series of talks from some of the world’s best-known leaders and influencers in politics, business, and entertainment. And every year, we look forward to identifying some of our favorites.
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The Most Amazing Moments at TED2018
TED’s annual mainstage conference always kicks off with a bang, but this year the vibe at the first session felt a little different. From the #MeToo movement to the Parkland shooting to the dark side of tech, the opening talks in Vancouver set a new kind of tone for TED. It was heavier. More emotional.…
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How the “What If” Method of Storytelling Will Help You Move Every Audience, Every Time
Earlier this month, we took a deep dive into the science behind storytelling, exploring the way a good story affects listeners’ brains. We know that, thanks to the neurological and chemical changes they cause in our brains, stories are powerful motivators that make us more likely to remember and believe in a message.
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The Science of Stories: How Stories Impact Our Brains
When was the last time you got lost in a story? Perhaps you sat down to read “just one chapter” of a book and grew completely absorbed, spending three or four hours buried in the pages without realizing it. Perhaps you tuned into a podcast on your morning walk and became so engrossed you went…
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Which Candidate is Using Narrative to Get Ahead?
All About Storytelling in a Political Game. Think back to our most recent presidents. What do you recall about their campaigns? How did they win our nation’s votes? Was it their policies? Their parties? Their commercials? According to Mark McKinnon, chief strategy and media advisor to a former US president, and producer of the Showtime…
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Using predictive analytics to discover the next “Serial”
July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and marketers. Predictive analytics offers a powerful tool to uncover the communication factors that can make a podcast go viral. For example, the podcast “Serial” has shown that storytelling and inclusive language are significant predictors of…
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