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Two Tips for Post-COVID Coaching for Sales Performance

New Requirements in Coaching for Sales Performance  Most coaching for sales performance emphasizes traditional selling skills or how to construct a tremendous in-person pitch. In addition to these generic objectives, reps are frequently guided to update their product knowledge or sales processes or simply improve their wording and competitive battle cards. In this guide, we…

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What to Look for in the Best Sales Training in Pharma

The Best Sales Training in Pharma Needs a Refresh The pandemic brought new challenges for sales teams everywhere, and the healthcare industry is no exception. Training programs for pharmaceutical sales reps were forced to go through redesigns to ensure they can (a) be delivered virtually and (b) help field force reps learn to relate to…

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How to Include Soft Skills in Sales Performance Coaching

Sales Performance Coaching Needs a Soft Skills Component. Here’s Why: Every sales rep is only able to exceed quota when they communicate well. But sales team leaders may have a difficult time assessing the whole range of skills of their representatives during sales performance coaching. Tracking essential soft skills, which are highly relevant in post-pandemic…

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How You Can Use Data to Train Better Sales Closing Techniques?

Updating Sales Training Closing Techniques Adapting to an effective, hybrid sales model has been a hallmark of post-COVID sales training closing techniques. Customers and prospects will have in-person access but also new virtual ways to communicate with sales reps under the new standard. This reality is applicable to all industries.  Take the following example from…

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What Are the Best Pharmaceutical Sales Coaching Tools?

Why Using Pharmaceutical Sales Coaching Tools Motivates Reps It may be no secret to you at this point that your sales reps face more challenges than ever before. Virtual customer calls imposed a whole new set of hurdles that you and your team can only overcome with the right pharmaceutical sales coaching tools.  A recent…

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Modernizing Sales Coaching Tools for Better Virtual Connections

Challenges for Sales Coaching Tools in a Virtual Sales Environment What was once believed to be a temporary solution to the COVID-19 shutdown, virtual sales calls look like they’re here to stay. It’s high time for sales coaching tools to change from what they were before the pandemic. There is a need to update both…

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A New Approach to Sales Coaching for Improved Performance

Traditional Sales Coaching for Improved Performance According to Gartner, “Sales coaching is a process that provides each sales rep with individualized guidance on multiple facets of B2B selling, including time management, conversations with clients and product presentation.” However, most sales coaching programs for improving performance emphasize more traditional selling abilities or how to put a…

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Tips for Professional Sales Coaching for Your Pharma Field Force

Discover the Power of Video Skills in Professional Sales Coaching The pandemic has changed virtually everything, including professional sales coaching. Before covid-19, development program topics focused on measurable variables, manual observation, and analysis procedures. Today, it is imperative to pay closer attention to subtle yet powerful skills related to video conversations with healthcare professionals (HCPs).…

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