Quantified Communications
How to Spot a Fake Online Review
In last week’s blog post, we revealed whether positive or negative user reviews matter more to potential customers. This week, we turn our attention to deceptive reviews.
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User Review Analytics – Part 1: Are Positive or Negative User Reviews More Influential?
How important are user reviews? Do positive or negative reviews matter more? And which reviews are more influential – rants or raves? Web-savvy consumers are increasingly looking to ratings from fellow buyers and fellow travelers before making purchasing decisions, which gives businesses an incentive to try to influence the ratings. So we decided to put…
Read MoreThe Emotional Language of D-Day
On June 6th, 1944 (also known as D-Day), General Dwight D. Eisenhower gave a short, inspirational speech to soldiers before the Battle of Normandy. A full transcript and audio of the speech can be found here. In June of 1944, approximately 156,000 American, British, and Canadian forces landed on the coast of France’s Normandy region…
Read MoreHow Commencement Speakers Use the Power of Persuasion
The honorable task of giving a commencement address is not an easy one. Speakers must tailor their words to the graduates, while considering that their audience extends to the parents, grandparents, younger siblings, teachers, and anyone else who might see the speech online. Ask around and you will learn that the majority of graduates do…
Read MoreQuantified Storytelling
Storytelling is often seen as an art; something subjective that taps into our emotions. However, as data analytics become more popular, it is becoming clear that even the art of storytelling can be quantified. According to a recent article from the New York Times, Vinny Bruzzese and a team of analysts offer the service of…
Read MoreNeuroscience and Visual Aid Effectiveness
Visual aids can be a great asset to any presentation: according to the U.S. Department of Labor, “three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation.” However, visual aids must be used correctly in order…
Read MoreUnconscious Communications: Connecting with your Audience on a Neurological Level
“The greater part of our intellectual activity goes on unconsciously and unfelt by us” – Friedrich Nietzsche (1882)
Read MorePress Release: The Science of Valentine’s Day: The Five Best and Worst Ways to Say ‘I Love You’
AUSTIN, February 12, 2013 – The most powerful Valentine’s Day vow of 2013 is: “You’re my soul mate and the love of my life.” Valentine’s Day, on February 14th, is a day of communicating to your loved one just how much they mean to you. But what exactly should you say? What words will have…
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State of the Union Analytics – Obama clearly focused on jobs
Quantified Communications analysis of State of the Union Obama had a clear focus in last night’s State of the Union: jobs. Applying a quantified communications analysis of the key concepts from the address last night, Obama connected jobs with just about every other issue in his speech – from women to energy security to…
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What Makes a Quote Memorable? An Analytical Look at Your Favorite Movie Quotes
“You had me at Hello;” “I love the smell of napalm in the morning;” “Hello, my name is Inigo Montoya.” Why do these particular quotes stick in our heads while the rest of the scripts are quickly forgotten?
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