businessman-pointing b2b digital screen

Is B2B Sales AI Ready to Take Off?

Artificial intelligence has been transforming businesses for years, but the transformation accelerated in December 2022 when ChatGPT opened the doors to a user-friendly generative AI. Since then, companies have incorporated AI into everything from internal communications to client-facing messages to productivity tools. Properly managed, AI tools have a home in marketing, finance, production, and even…

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Sales team meeting

How to Build a Sales Enablement Strategy

Sales enablement is not just a buzzword. Companies of all sizes and industries see results when they have concerted programs and efforts supporting growth and training. After two years of these approaches, organizations see a 48% higher customer engagement rate. Most companies are shifting toward including dedicated sales enablement roles or programs in their organization,…

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woman practicing with virtual coach

Statistical Evidence of the Value of Practice for Pharma Sales

Ah, the President’s Club. Perhaps the most prestigious recognition in sales, awarded to top achievers who have met and often exceeded ambitious sales goals. The award often comes with cash prizes or exclusive, all-expense paid vacations to high-end locations. The more indelible benefit is being able to add “President’s Club winner” to one’s resume.  What…

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8 Ways AI Can Make Your Sales Team Sell Better

Over the past few years, artificial intelligence’s power has radically transformed how many business processes are approached. AI has been a boon to companies of all sizes, from automation to greater insights. AI technology has been changing the face of sales departments for years. And now, the ability to improve sales training has an AI…

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Sales Coaching practice

How to Measure Sales Coaching Effectiveness in Pharma

Sales coaching has remained relatively the same for the past few decades, with promising technologies like AI still considered alternative to some pharma sales organizations. While AI sales coaching may seem like a nice-to-have or an impersonal approach, it’s quickly proving to be an essential, highly individualized tool to take sales to another level, particularly…

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sales manager text wooden block

The Different Sales Manager Roles You Need for High-Growth Organizations in 2022

Being a successful sales manager certainly means leading a team that converts many prospects into customers. But that isn’t all it entails. What qualities and skills do you need to build the foundation that facilitates this kind of success?  High-growth organizations understand that sales managers do far more than oversee sales operations. The position itself…

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Coaching: Building and Improving a Culture of Sales Training

Keys for Building and Improving a Culture of Sales Training

No matter how you approach your sales training process, the goal remains the same: build a company culture of efficient self-management towards the company’s goals. Doing so requires conditioning your sales team in a consistent way that makes them confident they are being led to ever-increasing performance during their sales calls, and one thing that…

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sales team meeting

Selling the Importance of Sales Training to the Exec Team

Sales leaders are often in a difficult situation. You must keep yourself and the team up-to-date with new product releases and features to close more sales, yet you can’t afford to lose time with training. Sales reps also struggle to remember the information they learn. According to Gartner, sales reps forget up to 70% of…

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supervisor giving presentation to the corporate team

Tips for More Effective Sales Training in 2022

As technology advances, consumers have become more enlightened and thirsty for authentic information about products and services. As a result, using traditional sales methods to convert today’s consumers is becoming increasingly difficult. In fact, statistics confirm that sales is getting harder, with most salespersons failing to meet quota.  While pitching still has its place in…

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growth sales graph

Keys to Automating Sales Coaching with AI

Sales coaching is vital for any sales organization’s success. According to Google’s Project Oxygen survey of 10,000 people, coaching is the number-one driver of performance for their organization. However, it’s often impossible for sales managers or coaches in large and dispersed sales organizations to personally evaluate, guide, and coach every rep. It’s equally challenging to…

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