virtual meeting2 scaled

Key to Sales Success: Implement Soft Skills Training for Your Sales Team

What Are Soft Skills? It is common for sales leaders to underestimate certain, less obvious abilities. Soft skills may be among them, mainly because managers, while they understand their critical importance,  believe they can’t measure them adequately. In reality, new advances in behavioral science and conversation intelligence make these skills as measurable as technical product…

Read More
itunes top podcasts 1024x585 1

Using predictive analytics to discover the next “Serial”

July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and marketers. Predictive analytics offers a powerful tool to uncover the communication factors that can make a podcast go viral. For example, the podcast “Serial” has shown that storytelling and inclusive language are significant predictors of…

Read More