Volkswagen crisi communications vs corporate benchmark

Cloudy admissions: Analyzing Volkswagen’s crisis communications

When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”

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qc trustworthy language finserv

How do financial services companies and their leadership build trust?

The financial services industry continues to feel the effects of the financial crisis when it comes to trust. Recent studies have shown that only 54% of consumers trust the financial services industry, so we wondered — how can financial companies and their leadership use predictive analytics and communication best practices to generate more trust through…

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