predictive analytics
Cloudy admissions: Analyzing Volkswagen’s crisis communications
When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”
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How do financial services companies and their leadership build trust?
The financial services industry continues to feel the effects of the financial crisis when it comes to trust. Recent studies have shown that only 54% of consumers trust the financial services industry, so we wondered — how can financial companies and their leadership use predictive analytics and communication best practices to generate more trust through…
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Using predictive analytics to discover the next “Serial”
July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and marketers. Predictive analytics offers a powerful tool to uncover the communication factors that can make a podcast go viral. For example, the podcast “Serial” has shown that storytelling and inclusive language are significant predictors of…
Read MoreHow measuring audience engagement is evolving
Identifying how to best measure engagement and message quality has challenged marketers since marketing began. Before the Internet age, marketers and communications teams relied on relationships, face-to-face interaction (i.e. focus groups) and even gut feelings to measure engagement. Not only were these methods untimely, providing results well after-the-fact; there was also an increased chance for…
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