marketing communications
Sales Readiness Tools: The Role of AI-Based Training
Sales Readiness Tools for Virtual Sales Interactions Regardless of their industry, sales teams around the world have been forced to transform their sales-readiness programs. In the process, sales managers have found the way they deliver training has become even more pivotal. The following data from Harvard Business Review (HBR) can be helpful in illustrating current…
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Public Speaking by the Numbers: A Stanford University Perspective
Every higher-education professor knows the importance of public speaking for their students’ academic and professional success, and the students understand that public speaking—and communication in general—is a skill they need to learn. But the questions of what exactly strong communication is and how to go about improving have, for a long time, had somewhat murky…
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Talent Development as a Tool for Recruitment and Retention
If you’re an HR executive or CLO, employee talent is always on your mind. How do we find top talent? How do we recruit them? How do we keep them engaged and help them grow?
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An MBA Candidate’s Key to Career Success
It’s no secret that an MBA is a leg up in the world of corporate recruiting—a sort of shortcut on the path to that dream job. In fact, the 2017 GMAC Corporate Recruiters Survey found that, of the 859 global companies that responded, 86 percent planned to hire recent MBA grads in 2017, compared to…
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Our Prediction for 2018: The Year of Voice
Hello, and happy new year! As we think about our work in the area of measuring human communication, we can’t help but notice the massive shift happening in people’s behavior as we start to use voice more than fingers to communicate with and through technology.
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The Future of B2B Marketing Will Be Built Around the Cumulative Value of the Executive Leadership’s Brands
There was a time when B2B marketing was all about flashy advertisements, mailers, trade show displays, and (for the big-budget companies) TV commercials. But in the digital age, the number of ways businesses can reach their audiences has increased exponentially, and it’s only continuing to grow. Of course, that means today’s audiences are inundated with…
Read MoreHow CTOs and CIOs can support corporate communications with data-driven analytics
This post was originally published on CIO Story in November 2015.
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