ccos and changing media environment

The expanding role of the Chief Communications Officer

In today’s competitive landscape, business transformations must be closely linked with communication strategies in order to be effective. Korn Ferry, the world’s largest executive search firm, completed a survey that found Fortune 500 Chief Communications Officers (CCOs) have increasingly prominent roles and rising leadership expectations; in fact, 67% of respondents said that a strategic mindset…

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brand positioning

Measuring brand positioning through analytics

Regardless of the driving force behind a branding initiative—from clarifying brand positioning, making your brand more distinct, appealing to a new target audience or making your brand story more relevant—brand refreshes are major initiatives.

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