Raising the Bar on Launch Readiness: How Novartis Oncology Prepared Reps for Conversations That Matter

A Conversation with Keenan Stare, Novartis, and Wayne St. Amand, Quantified

When an oncology launch timeline was unexpectedly compressed, Novartis had to rethink how an experienced field force would get ready for real HCP conversations, not just pass a certification.

In this session, Keenan Stare, Product & Disease Training Manager at Novartis, joins Quantified CMO Wayne St. Amand to walk through the decisions his team made, what changed along the way, and what it took to hold the line on readiness under pressure.

You'll learn:

• How Novartis defined readiness around real HCP conversations, not label recall
• The design choices behind their certification approach, and why they made them
• How the team adapted when the certification rollout had to shift from in-person to virtual
• What it took to support the field through that shift, without slowing the launch down