How one of the world’s most trusted life sciences companies built a scalable, data-driven model for confident, compliant communication.

A familiar challenge

Bayer’s commercial training team had a clear goal: help every representative deliver conversations that were credible, confident, and compliant, every time.

The problem? Traditional roleplay wasn’t cutting it.

Managers were stretched thin. Feedback varied across teams and regions. Reps dreaded mock calls that felt more evaluative than developmental. The process didn’t scale, and it didn’t generate data that leaders could use to improve coaching.

So Bayer partnered with Quantified to flip the model.

From subjective to scalable

With AI-powered roleplay, Bayer created a continuous, measurable development loop. Reps could now practice anytime, anywhere with feedback grounded in behavioral data, not opinion.

“We went from roleplaying once a year to roleplaying every day,” - Matt Hooper, Associate Director of Customer Engagement, CVR L&D, Bayer

The results were measurable:

• 97% mastery rate across core competencies.
• 500+ Reps Engaged
• Dramatically faster ramp times for new hires.
  
  

Coaching consistency, finally

For the first time, every manager could access objective data about their reps’ readiness, how confidently they handled objections, how clearly they explained data, and how composed they stayed under pressure. As Kathy Driscoll, Associate Director, Learning and Development at  Bayer, put it, “Reps aren’t afraid of feedback anymore - they’re asking for it.” 

The tone of coaching changed from judgment to growth. AI made feedback specific, fair, and fast.

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Data as a catalyst for culture

The most profound change wasn’t just in the metrics; it was in the mindset. Reps started to view practice as part of the job, not a one-off event. Leaders began using behavioral insights to spot development trends and identify high performers. AI didn’t replace people, it scaled them.

What Bayer proved

1. Practice must be continuous. Skill development can’t live in annual workshops.
2. Data drives confidence. When feedback is objective, reps trust it and act on it.
3. AI enables human coaching. Managers finally have visibility into the “how,” not just the “what.”

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Bayer’s story isn’t about replacing trainers. It’s about freeing them to do what they do best: develop people.

Watch the full webinar here, or see Quantified in action.