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Want to successfully refresh your brand identity? Best practices for brand messaging during a refresh
Even the best-known brands evolve. In order to stay relevant to their customers, companies often need to “refresh” their brands,…
Read MoreLessons in Inspirational, Confident Language from the Final Four Head Coaches
March Madness finals are upon us. The NCAA college basketball tournament, which started with 68 teams, has come down to…
Read MoreTED2015 is next week. What’s our favorite TED talk from last year?
TED 2015 What’s your favorite TED Talk? TED – a nonprofit dedicated to spreading ideas – is known for its…
Read MoreAnalyzing the Oracle: How optimistic is Warren Buffett feeling this year?
Photo courtesy of Wikimedia Commons; Mark Hirschey
Read MoreWhat makes the best corporate profile photo? A data-driven analysis
A picture is worth a thousand words, as the old proverb in journalism goes. And the saying appears to hold…
Read MoreThe Brian Williams Apology: A Veteran’s Perspective on How to Deliver a Persuasive Apology
NBC news anchor Brian Williams has faced a backlash since issuing his apologies for misstating the facts of his experiences…
Read MoreMeasuring the Language of “Deflategate”
Using the new science of communication analytics to analyze the Brady and Belichick interviews Headline. Based on objective language analytics…
Read MoreWinning with Words: Does Super Bowl Victory Start with Inspiring Speeches?
Research has proven that in order for leaders to inspire their audiences, they must be engaging, authentic, and persuasive. Last…
Read MoreMeasuring the 2015 State of the Union
Using the new science of communication analytics to analyze President Obama’s statement and Joni Ernst’s Response
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