The Quantified Communications Blog

  • Jun 30, 2021

    Can Digital Technologies Make Us Better Humans?

    Much of the hesitation we see around embracing digital technologies in our workplaces, homes, vehicles, social lives, etc. stem from the fear that artificial intelligence and its digital siblings will ultimately automate away human purpose — it will take away our jobs, our agency, and even our need to communicate with one another. At Quantified, we look at it differently.

    Our goal — and our perspective on AI — is not about automating people but enhancing them. So one of the questions we ask ourselves is how technology can help us enhance our impact and elevate humanity — at work, in relationships, in greater society, on the environment. How can fully embracing the digital age enable us to improve the way we interact with each other and with our broader communities, ultimately establishing greater understanding and equity among humans?

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  • Jun 09, 2021

    The New Science of Training Sales Reps

    When it comes to satisfaction at work, the ability to achieve our individual and collective goals is paramount. For many professionals and teams, however, the biggest obstacle to those achievements is the lack of opportunity to develop and hone the skills that are foundational to success.

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  • May 17, 2021

    AI Will Never Replace Human Interaction…But It Can Dramatically Enhance It

    As artificial intelligence has spread from industry to industry, automating some jobs entirely and transforming others, it’s brought two big, scary myths along with it. First, that it will take away all our white-collar jobs, leaving business analysts, hedge fund managers, doctors, and lawyers unemployed and adrift. Second, that it will wipe out humans’ need to interact with one another—that we’ll become so accustomed to doing business with robots that we’ll lose our ability to create and maintain personal connections. Respectfully, we at Quantified disagree with both.

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  • May 13, 2021

    How Are Data and AI Enhancing Pharmaceutical Field Forces?

    A year after the pandemic forced pharma reps to switch suddenly from in-person to virtual sales calls, sales teams across the pharmaceutical industry are considering how to move back to in-person promotion.

    As the first wave of the pandemic peaked, in-person selling dropped to just 8% of all promotional activity. The good news, according to the latest study by healthcare consultancy ZoomRx, is that 44 percent of healthcare professionals said face-to-face sales visits are again their preferred option for pharma promotions. Even better news for pharma reps, the same study showed that in-person selling drove 70 percent of the impact on prescribing.

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  • Apr 05, 2021

    The Definitive Guide to Virtual Sales Success

    In 2020, sales organizations navigating the COVID-19 pandemic underwent a seismic shift in how they engaged customers, led teams, and managed performance. Offices were closed to staffers, home became the sales cube and sales presentations and customer meetings were moved to the videoconferencing “table.”

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  • Mar 29, 2021

    Webinar Recap: High-Performance Selling in a Virtual World

    The Quantified team has been hyper focused on helping organizations become more effective virtual communicators — first as we transitioned into all remote, all the time and now as we move toward a new hybrid and largely virtual normal.

    Some of the biggest challenges have been for sales and revenue teams. Reps are competing for tech-tired customers’ attention against countless browser tabs, non-stop Zoom calls, and Slack notifications – not to mention the demands of their suddenly-merged home and work lives. And sales leaders are looking for ways to provide personalized coaching when they can no longer walk the floor and hold high-energy daily huddles to address needs as they crop up.

    To help sales organizations overcome the new challenges of virtual sales, Quantified hosted a webinar featuring a lively panel conversation with some of the brightest sales leaders from LinkedIn, Spiro and The Brevet Group. We shared experiences and discussed what it takes for sales teams to evolve their communications, processes and technology for stronger performance in 2021 and beyond.

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  • May 28, 2020

    Webinar Recap: Leading Company Culture in a Digital World

    Last week we launched a webinar series designed to support organizations as they navigate a newly transformed business environment. And we couldn’t have asked for a more insightful conversation to kick us off. 

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  • May 07, 2020

    Best Practices for Leading Company Culture in a Digital World

    Introducing Quantified’s new webinar series, supporting leaders as they navigate management in a transformed business environment.

    Best Practices for Leading Company Culture in a Digital World
    May 22, 1:00 p.m. CDT
    Register here

    The way we work, learn and interact with the world at large changed almost overnight with the COVID-19 pandemic. Suddenly, remote work transformed from a “nice to have” company perk to standard operating procedure for companies of every size, in just about every industry. And, even as the pandemic keeps us in a state of constant uncertainty and flux, we’ve learned some things about the pros and cons of remote work: Zoom fatigue is real, for example, and yet, workers of all ages have discovered they like working remotely — they’re more productive and more fulfilled than they’ve felt in the office.

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  • May 06, 2020

    A New Standard for Learning & Development: How to Measure Employees’ Most Important Skills

    Like so many business initiatives, learning and development has embraced the digital era, moving online in spades as the industry continues to grow steadily. The 2020 LinkedIn Workplace Learning Report indicates that online learning investments are on the rise: 57 percent of talent developers plan to spend more on online L&D, while 38 percent expect to spend less on traditional, instructor-led training.

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  • Apr 28, 2020

    The ROI of Investing in Communication Skills

    North American businesses spent $167 billion on learning and development last year. More and more leaders are understanding the value of investing in talent, and the industry has seen remarkable growth over the last decade. 

    But the market is still evolving. The 2020 LinkedIn Learning Report identified a shift in the way companies are budgeting for L&D. For the first time, traditional training budgets are expected to decrease, while online learning budgets continue to increase.

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