The Quantified Communications Blog

  • May 13, 2021

    How Are Data and AI Enhancing Pharmaceutical Field Forces?

    A year after the pandemic forced pharma reps to switch suddenly from in-person to virtual sales calls, sales teams across the pharmaceutical industry are considering how to move back to in-person promotion.

    As the first wave of the pandemic peaked, in-person selling dropped to just 8% of all promotional activity. The good news, according to the latest study by healthcare consultancy ZoomRx, is that 44 percent of healthcare professionals said face-to-face sales visits are again their preferred option for pharma promotions. Even better news for pharma reps, the same study showed that in-person selling drove 70 percent of the impact on prescribing.

    Read more
  • Apr 05, 2021

    The Definitive Guide to Virtual Sales Success

    In 2020, sales organizations navigating the COVID-19 pandemic underwent a seismic shift in how they engaged customers, led teams, and managed performance. Offices were closed to staffers, home became the sales cube and sales presentations and customer meetings were moved to the videoconferencing “table.”

    Read more
  • Mar 29, 2021

    Webinar Recap: High-Performance Selling in a Virtual World

    The Quantified team has been hyper focused on helping organizations become more effective virtual communicators — first as we transitioned into all remote, all the time and now as we move toward a new hybrid and largely virtual normal.

    Some of the biggest challenges have been for sales and revenue teams. Reps are competing for tech-tired customers’ attention against countless browser tabs, non-stop Zoom calls, and Slack notifications – not to mention the demands of their suddenly-merged home and work lives. And sales leaders are looking for ways to provide personalized coaching when they can no longer walk the floor and hold high-energy daily huddles to address needs as they crop up.

    To help sales organizations overcome the new challenges of virtual sales, Quantified hosted a webinar featuring a lively panel conversation with some of the brightest sales leaders from LinkedIn, Spiro and The Brevet Group. We shared experiences and discussed what it takes for sales teams to evolve their communications, processes and technology for stronger performance in 2021 and beyond.

    Read more
  • May 28, 2020

    Webinar Recap: Leading Company Culture in a Digital World

    Last week we launched a webinar series designed to support organizations as they navigate a newly transformed business environment. And we couldn’t have asked for a more insightful conversation to kick us off. 

    Read more
  • May 07, 2020

    Best Practices for Leading Company Culture in a Digital World

    Introducing Quantified’s new webinar series, supporting leaders as they navigate management in a transformed business environment.

    Best Practices for Leading Company Culture in a Digital World
    May 22, 1:00 p.m. CDT
    Register here

    The way we work, learn and interact with the world at large changed almost overnight with the COVID-19 pandemic. Suddenly, remote work transformed from a “nice to have” company perk to standard operating procedure for companies of every size, in just about every industry. And, even as the pandemic keeps us in a state of constant uncertainty and flux, we’ve learned some things about the pros and cons of remote work: Zoom fatigue is real, for example, and yet, workers of all ages have discovered they like working remotely — they’re more productive and more fulfilled than they’ve felt in the office.

    Read more
  • May 06, 2020

    A New Standard for Learning & Development: How to Measure Employees’ Most Important Skills

    Like so many business initiatives, learning and development has embraced the digital era, moving online in spades as the industry continues to grow steadily. The 2020 LinkedIn Workplace Learning Report indicates that online learning investments are on the rise: 57 percent of talent developers plan to spend more on online L&D, while 38 percent expect to spend less on traditional, instructor-led training.

    Read more
  • Apr 28, 2020

    The ROI of Investing in Communication Skills

    North American businesses spent $167 billion on learning and development last year. More and more leaders are understanding the value of investing in talent, and the industry has seen remarkable growth over the last decade. 

    But the market is still evolving. The 2020 LinkedIn Learning Report identified a shift in the way companies are budgeting for L&D. For the first time, traditional training budgets are expected to decrease, while online learning budgets continue to increase.

    Read more
  • Apr 08, 2020

    Learning & Development from a Distance, During COVID-19 and Beyond

    As of the beginning of April, roughly four billion people around the world had been told to stay in their homes in a continued effort to slow the spread of COVID-19. It goes without saying that the steps we are (rightfully) taking to control this virus have meant massive disruption for businesses in every sector. For weeks, employees of all but the “essential” businesses have been working from home, forcing companies to shift to 100 percent remote work if they want to continue to operate. While remote work was already on the rise before the pandemic hit, many companies that considered the practice impractical or inconvenient are having to adapt.

    Read more
  • Mar 31, 2020

    How Great Companies Communicate Earnings During a Crisis

    There’s no denying the economic fallout of the COVID-19 crisis. With the stock market plummeting at a record pace, events being cancelled across the globe, and small and large businesses shutting their doors for the foreseeable future, unfortunately, it’s a good bet that financial reports for Q1 and Q2—at least—will be concerning for many companies.

    While the silver lining is that everyone’s in the same boat and there won’t be any mystery as to why companies have missed estimates this time, leaders will still need to communicate the company’s financial position in a way that encourages investors to stick with them.

    Read more
  • Mar 20, 2020

    Data-Driven Executive Reputation Management

    For too long, communication was considered an art—a nice-to-have skill you were either born with or not—rather than a scientific process that leaders and aspiring leaders could study in order to improve their influence, their reputation and their business’ bottom lines. Quantified Communications was founded on the premise that, contrary to this traditional belief, an individual’s ability to communicate successfully is not just a soft skill but one that can be measured and improved in a data-driven way. We have spent a lot of time thinking about how we can help C-suite executives successfully share their messages in front of live audiences.

    Read more

Recent Posts