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TED Ed Lesson: The Language of Lying
We are pleased to share our first TED-Ed lesson, The Language of Lying.
Read More2014 Midterm Election Language Sentiment Analytics
Are elections won by the most “negative” candidate? A 2014 study from Cambridge University found a connection between a person’s…
Read MoreWhat makes a TED speaker great ?
TED, a nonprofit organization known for its presentations of short, provocative talks on cutting-edge ideas, has compiled the 20 most…
Read MoreDid Tim Cook finally deliver an exciting presentation? Quantifying the Apple Watch Presentation vs. Steve Jobs’ iPhone Presentation
September 9, 2014 When Apple releases new software updates or new products, the company stages a special event to explain…
Read MoreWhat Makes Us Read the News?
August 7, 2014 We recently came across an intriguing article by The Atlantic’s senior editor Derek Thompson claiming that even…
Read MoreThe Science of Audience Engagement
Flickr – Martin Thomas, Applause The attention span of the average American is short – and getting shorter. Research suggests…
Read MoreQuantifying the President: State of the Union Language Trends
With President Obama giving a speech in our home of Austin, TX this week, we became curious: how has his…
Read MoreWhere Facebook’s “Poorly Communicated” Research Went Wrong
Background: In 2012, Facebook conducted a study to test how emotions affect people’s behavior. They filtered the news feeds for…
Read MoreWhat Makes a Song Patriotic?
This time last year, we analyzed the top 10 patriotic speeches in American history to discover what made them distinctive.…
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